Tuesday, November 6, 2012

Embracing and elevating the weird - that's marketing!

Marketing is actually "...telling a story that resonates with a tribe. This is the act of creating alignment, of understanding worldviews, of embracing and elevating the weird."               — Seth Godin, The circles of marketing

My original intention was to market my product and services (see "about me"), on this blog. But I just realized that really isn't my intention at all. My intention is to share my thoughts and feelings with anyone, anywhere and create a tribe. My original subject (50 weeks until my workplace closes) is transitioning into something else. I've discovered that on this journey I have entered into a new space - a space that has little to do with my pending layoff. The story unfolds with neither a preconceived destination nor a thought-out path to anywhere in particular - the path reveals itself as I go. And I don't feel anxious about my future anymore (that's the best part)... Total uncertainty with no anxiety. I am finally living "in the moment".

Godin's statement has to do with a story that is already written. I want a story that writes itself in the moment. But that isn't possible as even the decisions we make are not consciously made "in the moment". Scientists have proven that our decisions are actually made six seconds before we became consciously aware of them. Let's embrace and elevate the weird:

John-Dylan Haynes (Professor at the Bernstein Center for Computational Neuroscience Berlin) shows Marcus Du Sautoy (Professor of Mathematics at the University of Oxford and Simonyi Professor for the Public Understanding of Science) that he can see his decisions 6 seconds before he makes them.

I like Du Sautoy's polka-dot socks, fun, weird, flirtatious... like this Charlie Chapman movie:

 Flirting scene from 1917 Charlie Chaplin film A Dog's Life.
“We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall into mutually satisfying weirdness—and call it love—true love.” ― Robert FulghumTrue Love

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