How to attract upscale consumers? Print marketing.

I notice that there is a growing gap between consumers, the Have-Nots and the Have-It-Alls: the Have-Nots have very little discretionary income and shop at discount stores and the Have-It-Alls who are spoiled for choice seek experiences (for example, think about the Chopra Center for Wellbeing in Sedona, AZ where you can "manifest your dreams"). And who wants an oppressive inventory of tangible goods that add to clutter or become an ostentatious display of wealth in our bad economy (so uncool)? Yet there is something that still catches the eye of the upscale consumer - beautifully designed marketing collateral - print collateral to be exact. How novel. Despite the convenience of the internet to promote ideas and services, there is a sophistication in printed marketing that adds glamour to marketing efforts. And no other medium can target as well as direct mail with  its sophistication, especially since it differentiates itself from competitors as being so, well, untechy. It is indeed a total conquest vehicle to target empty nesters (boomers). Printed marketing collateral speaks to a more affluent audience by drawing them in with a short message which then leads them to the product website to learn more.